White Homme: Special Guest Surface to Air

Al White Homme come ospite speciale c’era anche Surface to Air, una collezione nata da un brand multidisciplinare dal nome bizzarro che richiama i missili militari. Si tratta di una realtà che racchiude in sè diverse competenze che vengono mischiate e aggregate con talento. Nasce a Parigi nei primi anni 2000 come collettivo unendo la passione per fotografia, grafica, film, musica e moda. Col tempo si creano collaborazioni con brand famosi come Issey Miyake, Louis Vuitton e Dover street market e con musicisti come i Justice e King of Leon.

Sono cinque le attività di Surface to Air:

::: “Surface To Air Collection”: abbigliamento ready-to-wear uomo e donna;

::: “Surface To Air39 Agency”: consulenza creativa per altri brand come Uniqlo, Louis Vuitton, Sony, Diesel and L’Oreal;

::: “Surface To Air Film”: video musicali diretti da Jeremie Rozan and Martial Schmeltz come quelli dei Justice, dei Chromeo, A-trak, Midnight Juggernauts, The Streets;

::: “Rendez-Vous Tradeshow” che è una fiera che si tiene 6 volte l’anno a Parigi e New Yok,

::: “Lenewblack” la prima fiera fashion online che sia mai stata creata e che è ora alla sua seconda edizione.

Queste realtà multidisciplinari mi piacciono da morire e trovo estremamente interessante questo brand. Mentre osservavo la collezione donna esposta pensavo che l’avrei acquistata tutta!

Provate a dare un’occhiata allo store on-line e ditemi cosa ne pensate!

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At White Homme there was also, as special guest, Surface to Air collection created by a multidisciplinary brand with a strange name that recalls the military missiles. It is a reality which embodies different skills that are mixed with talent. Born in Paris in early 2000 by a group of creatives combining the passion for photography, graphics, movies, music and fashion. They create collaborations with famous brands such as Issey Miyake, Louis Vuitton and Dover Street Market and with musicians such as Justice and King of Leon.

There are five activities of Surface to Air:

::: “Surface to Air Collection: Ready-to-wear clothing for men and women;

::: “Surface To Air39 Agency” creative advice for other brands such as Uniqlo, Lois Vuitton, Sony, Diesel and L’Oreal;

::: “Surface to Air Film” music video directed by Rozan and Martial Schmeltz like those of Justice, of Chromeo, A-trak, Midnight Juggernauts, The Streets;

::: “Rendez-Vous Tradeshow” a fair in Paris and New York,

::: “Lenewblack” the first online fashion show that has ever been created and is now in its second edition.

I love these multidisciplinary reality and I find very interesting this brand. As I watched the women’s collection on display I thought I would have bought it all!

Please take a look at the online store and tell me what you think!